**Ryan Reynolds’ Wrexham AFC Takeover Drives Stunning £26M Revenue as US Fans Flock**
Wrexham AFC’s extraordinary resurgence under the ownership of Ryan Reynolds and Rob McElhenney continues to defy expectations, as the club’s latest financial figures reveal a staggering £26 million in revenue—largely driven by an unprecedented wave of international, especially American, support.
Since acquiring the club in 2021, the Hollywood duo have turned the historic Welsh side from a non-league afterthought into a global football phenomenon. What began as an ambitious project to revive a club rooted in community and tradition has transformed into a commercial juggernaut, with massive revenue spikes coming from merchandise, streaming rights, ticket sales, and media partnerships.
**US Audience a Game-Changer**
A major contributor to Wrexham’s financial boom has been the explosion of support from the United States. The FX and Hulu docuseries *Welcome to Wrexham* has captivated American audiences, drawing in millions of new fans eager to follow the club’s Cinderella story. The series’ emotional storytelling and behind-the-scenes look at football culture have helped bridge the gap between American and British sports fans.
As a result, merchandise sales have skyrocketed—especially in North America. The club reported that over 80% of online kit sales now come from international markets, with a majority of that figure coming from the U.S. The release of special edition kits, collaborations with brands, and the visibility from the series have all added to the surge.
**Matchday Revenue and Stadium Growth**
While global interest has flourished, local support has remained the beating heart of the club. The Racecourse Ground has seen record sellouts, with matchday revenue significantly increased. Plans to expand the stadium’s capacity with a new Kop stand are already underway, aiming to accommodate growing demand and elevate the club’s infrastructure to EFL Championship standards.
The blend of loyal local fans and traveling international supporters—many of whom now make pilgrimages to Wrexham—has created a unique matchday experience, rarely seen at this level of football.
**Media and Sponsorship Power**
Wrexham’s commercial growth has also been powered by shrewd media and sponsorship deals. The club has struck partnerships with major global brands such as Expedia and TikTok, giving them access to massive platforms and marketing channels. Additionally, the continued success of *Welcome to Wrexham*, which has been renewed for multiple seasons, ensures a steady revenue stream and promotional spotlight.
The financial transparency from Reynolds and McElhenney has also been praised. Rather than hiding behind private dealings, the duo have been open about the club’s ambitions and financial path—committing to reinvest profits into infrastructure, talent acquisition, and long-term sustainability.
**Promotion, Prestige, and the Future**
With Wrexham now firmly re-established in the EFL and aiming for further promotions, the financial windfall couldn’t come at a better time. The club’s ability to combine sporting ambition with commercial savvy has made it one of the most compelling stories in world football.
As Ryan Reynolds recently put it: “We didn’t just invest in a football club—we invested in a community. The fact that people across the world now care about Wrexham is the real return on investment.”
For Wrexham, the Hollywood story is only just getting started.
