New Era Begins: Wrexham A.F.C Announces the Return of TikTok as Team Sponsor After Deal with Meta Quest Ends; A Journey Through League One Awaits Next Season
Wrexham A.F.C. has officially announced the return of TikTok as its primary shirt sponsor, marking the beginning of a new commercial chapter for the historic Welsh football club. This follows the conclusion of the club’s previous sponsorship deal with Meta Quest, which had been a significant part of Wrexham’s global branding during their impressive rise through the English football pyramid.
The announcement was made via a joint statement from the club and TikTok, revealing that the social media giant will once again adorn the front of Wrexham’s shirts as they prepare for the 2025–26 season in EFL League One. This return to partnership with TikTok not only reignites a successful marketing alliance but also symbolizes a continuation of Wrexham’s transformation into a globally recognized club.
“We’re thrilled to welcome TikTok back as our official front-of-shirt sponsor,” Wrexham co-chairmen Rob McElhenney and Ryan Reynolds said in the release. “Their support was instrumental during a crucial period of our journey, and it’s only fitting they join us again as we write the next chapter in League One.”
TikTok was previously the club’s shirt sponsor from 2021 to 2023, a period that saw Wrexham grow significantly in both on-field performance and global reach. The club’s rise was documented in the hit FX/Disney+ series *Welcome to Wrexham*, which played a huge role in exposing Wrexham to an international audience. TikTok, as one of the most influential digital platforms, helped amplify that exposure by integrating Wrexham into viral content and global fan engagement campaigns.
The deal with Meta Quest, which ran from 2023 to 2025, brought innovative virtual and augmented reality collaborations to the club. However, sources close to the club suggest that the return to TikTok was driven by a shared vision of long-term growth, youth engagement, and global content strategy.
CEO Fleur Robinson emphasized the synergy between Wrexham’s values and TikTok’s reach: “This partnership is about more than branding. It’s about storytelling, community, and building a fan base that spans continents. As we head into League One, we are more committed than ever to staying connected with our supporters, and TikTok offers the perfect platform to do just that.”
With the club’s promotion to League One, expectations are high. Manager Phil Parkinson will be tasked with guiding the squad through what will be their toughest challenge yet since beginning their resurgence from non-league football. But with strong commercial backing, renewed excitement in the stands, and a global fanbase at their side, Wrexham is entering this new era with momentum and belief.
As preparations begin for the upcoming season, fans can expect behind-the-scenes content, player spotlights, and community engagement efforts to explode across TikTok once more. From viral celebrations to exclusive matchday content, the Wrexham-TikTok reunion is not just a sponsorship—it’s a digital movement.
