ON SET: Netflix Set to Release $80M Documentary on Wrexham A.F.C. as Team’s New Sponsor Following….
In a groundbreaking move for sports entertainment, Netflix has announced the release of an $80 million documentary chronicling the rise of Wrexham A.F.C. This documentary will serve as both an in-depth look at the club’s transformation under Hollywood owners Ryan Reynolds and Rob McElhenney and a strategic entry into sports sponsorship. The deal cements Netflix’s presence in global football storytelling while providing Wrexham A.F.C. with a substantial financial boost and a new global audience.
### **The Documentary: A Deep Dive into Wrexham’s Journey**
Since Reynolds and McElhenney’s acquisition of Wrexham in 2021, the club has undergone a remarkable renaissance. The documentary, titled *On Set: Wrexham’s Hollywood Story*, will document the highs and lows of the team’s journey from the depths of non-league football to their recent promotions. With never-before-seen footage, exclusive interviews, and behind-the-scenes moments, the film aims to provide an unfiltered view of what it takes to rebuild a historic club.
Sources close to the production reveal that the documentary will feature personal accounts from players, coaches, and fans, as well as in-depth conversations with Reynolds and McElhenney about their vision, challenges, and hopes for Wrexham’s future. Additionally, the film will highlight how the community of Wrexham has been transformed by the club’s newfound global appeal.
### **Netflix as Wrexham’s New Sponsor**
Perhaps even more groundbreaking than the documentary itself is Netflix’s commitment to becoming Wrexham A.F.C.’s new main sponsor. The streaming giant will replace existing sponsorship agreements, with its logo prominently displayed on Wrexham’s kits for the upcoming season.
This move marks Netflix’s first major foray into sports sponsorship, signaling a potential shift in how entertainment companies engage with professional sports teams. The synergy between the documentary and the sponsorship allows Netflix to leverage its storytelling capabilities while promoting its brand directly to football fans worldwide.
Netflix executives have expressed their enthusiasm for the partnership, citing the compelling narrative surrounding Wrexham as an ideal fit for their platform. “This is more than just a sponsorship; it’s a collaboration that embodies the intersection of sports and entertainment,” said a senior Netflix spokesperson.
### **Financial Implications for Wrexham**
The $80 million deal represents a significant financial windfall for Wrexham A.F.C., providing the club with resources to continue its ascent through the English football pyramid. Reports indicate that a portion of the funds will be allocated toward stadium renovations, player acquisitions, and community programs aimed at strengthening Wrexham’s ties with its supporters.
With Netflix’s backing, the club is poised to accelerate its ambitions of reaching the English Football League Championship and beyond. The funding also enhances Wrexham’s ability to attract top talent, further solidifying its competitive edge.
### **Hollywood’s Impact on Wrexham**
Reynolds and McElhenney’s ownership of Wrexham has already proven to be a game-changer, drawing international attention to the Welsh club. Their documentary series *Welcome to Wrexham* has been a critical and commercial success, offering fans an intimate look at the club’s evolution. Netflix’s new project aims to build upon that success, bringing Wrexham’s story to an even wider audience.
The involvement of Hollywood in football is not new, but Wrexham’s case stands out due to the transparency and authenticity of its ownership. The Netflix deal reinforces how entertainment and sports can intersect in a mutually beneficial manner, providing a model for future collaborations between streaming platforms and football clubs.
### **A New Era for Sports Documentaries**
Netflix has previously found success with sports documentaries, including *The Last Dance* and *Formula 1: Drive to Survive*. However, its investment in *On Set: Wrexham’s Hollywood Story* and its decision to become a direct sponsor mark a significant evolution in its sports strategy.
As streaming platforms continue to compete for premium content, exclusive sports documentaries and sponsorship deals could become a new frontier. Amazon Prime, Apple TV, and Disney+ have all made strides in sports content, but Netflix’s partnership with Wrexham could set a precedent for direct involvement with clubs rather than just producing content about them.
### **The Fans’ Perspective**
Wrexham’s fanbase, both old and new, has reacted positively to the news. Longtime supporters see the Netflix partnership as validation of the club’s hard-fought journey, while newer fans—many of whom discovered Wrexham through *Welcome to Wrexham*—view it as an opportunity to further connect with the team.
Some traditionalists within football have expressed concerns about corporate influence on smaller clubs, but many acknowledge that Wrexham’s growth story remains authentic despite Hollywood’s involvement. With Netflix providing financial stability, Wrexham is positioned to navigate the challenges of modern football without compromising its identity.
### **Looking Ahead**
As Wrexham prepares for the upcoming season, excitement is at an all-time high. The documentary is set for release in early 2026, aligning with the club’s continued push for promotion. Fans can expect an emotionally charged narrative, blending football passion with Hollywood flair.
For Netflix, the success of this venture could open doors to similar investments in other clubs. If Wrexham’s model proves successful, we could see more streaming platforms exploring direct sponsorships and sports-related content investments.
In the meantime, Wrexham A.F.C. continues to be a beacon of hope for smaller clubs dreaming of a resurgence. With Netflix now firmly in its corner, the club’s remarkable st
ory is far from over—it’s just getting started.